The
Super Bowl, also known as one of the most watched television events of the
year. Fans wait all season with anticipation and nervousness as they wonder
whether their team will be victorious in the end. Dedicated fans tune in yearly
wearing their team’s colors or holding up a sign as they watch the big football
championship. However, when many think of the Super Bowl, often times it is the
commercials that come to mind. Super Bowl ads are known for their humor and
entertainment. Doritos and Bud-wiser always make an appearance to either spike
up laughter or emotion in the viewers that are watching. Super Bowl ads are
talked about or re-watched for days after the Super Bowl occurred and many
times even more than the actual Super Bowl outcome. So is it the ads or the
game that producers are concerned about when they broadcast the event?
With
millions watching the Super Bowl, advertisers view it as a prime time to air
their products. Selling fifty-eight thirty second spots for about four million
a piece, the Super Bowl brings in large amounts of money through its
advertising, even more money than the event tickets do. Although the game and
half time show are displayed by producers to entertain, the main goal when
producing the Super Bowl is to maintain its advertisers. Without the
advertisements the Super Bowl to some would be an ordinary football came. The
outrageous ads need to a part of the show to keep the same massive audience
returning every year.
Over
the years the media has advanced. When producing movies, TV shows, or sporting
events, producers no longer focus on the idea of amusing the audience. An
audience can watch a show and discuss it after but that discussion is not
bringing in millions of dollars to the producing industry. Advertisements
result in the great sum of money causing the media to leans towards them as their
new focal point of entertainment. Less ads means less money. Whether it is by
bribe or by pay, the media keeps its advertisers loyal to their entertainment
channels or else shows will go off the air due to a lack of money.
What
makes the Super Bowl a unique event is the advertising involved. Producers are
aware that without the advertising the Super Bowl can be just like any other
football game. By producers generating selective spots for ads with competitive
biding for each ad to earn its spot as a commercial, the Super Bowl is able to
maintain its advertisers. Through advertising, the Super Bowl becomes worthy of
watching year after year.
Greta, this post is good. Your first two paragraphs are definitely the strongest, because it is in these paragraphs that you cite specific evidence. I struggle with your last two paragraphs, because I feel like you ran out of things to say so you just filled space by repeating ideas that most of your audience probably already knows.
ReplyDeleteHere are two stylistic notes. First, I think we, as a class, should make a rule that we will not write about the general term "emotion." You write that ads "spike up laughter or emotion". What do you mean by "emotion"? Remember, this is a vague term that has no inherent meaning. You need to specify exactly what type of emotion you mean. How about we all just avoid the word "emotion"? Second, you write that an ad "brings in large amounts of money." This also feels vague. Why not make an attempt to provide an actual quantity?