As the most comely clicked app on every iPhone, a tiny white bird surrounded by a light blue square, Twitter, consumes a majority of the alleged 2 hours teenagers spends on social media sites, daily. Refreshed during breakfast, lunch, and dinner in addition to varies times through out the day, twitter controls the average teenagers attention for extended periods of time. Do teenagers check twitter to stay updated with their favorite celebrity, to check how a friend's day went, to tweet their own ideas in under 140 characters, or to learn about Cambridge, Massachusetts' new form of transportation known as Bridj? Reading the advertisement "promoted by Bridj" tightly and strategically placed among a classmate's homework complaints, and Justin Bieber's link to his most recent instagram, is second nature. Twitter users read close to 10 advertisements every time they refresh the website and most likely do not even notice.

The current Twitter craze is mainly due to the accessibility it gives common people to celebrities; making each and every one of Miley Cyrus' 18.5 million followers feel in touch with her most recent scandal. People sign up for twitter with such a purpose in mind, but unbeknownst to them they sign themselves up for an advertising trap. Not only are tweets "promoted" by companies and sent out to be read by millions before they even realize it's an advertisement, but the celebrities, who draw us to the site initially, also use Twitter as their own form or advertising. From tweets counting down the days until an album release, to David Oritz's shout out to Pedigree for their generous "donations to a shelter in need", Twitter may have mastered squeezing in just enough advertisements while still entertaining their users.

Since twitter's popularity has increased drastically since it's creation in 2006, the website's advertisements have become more and more common. According to The Wall Street Journal, since April of 2014, over 15 new forms of advertisements have been released to Twitter users. This spiral of rising advertisements has many worried Twitter will be consumed or taken over with advertisements in the years to come. As of today, Twitter's ability to string in advertisements here and there with out taking much away from the purpose of the website, is what is causing it's popularity to continue to increase rapidly. However, increasing adds at the current rate will quickly cause Twitter to lose fans.