If I were asked the question "if you could have one wish,  What would it be?" I would probably wish for a lump sum of cash. I bet that applys to almost everybody. Don't get me wrong I'm not some materialistic crazed maniac, I have moral values but that's just the hard truth. Money is what this country runs on, a simple piece of paper. It is the means of one's literal survival in this world. "The American dream" is something everybody strives for; is something that everybody pictures themselves living, and if not you're not one of those people, I bet it wouldn't hurt to have a couple extra zeros in your bank account.

The point is, money is the motive in this day and age. So when asked the question are media outlets more concerned about it's advertisers rather than its audience I laugh because neither have any type of significance in the eye's of the media source. The only reason both the audience and advertisers have the miniscule importance that they do is because they are the gateway to the promise land; the golden ticket to the chocolate factory; they are a source of money, the means of success. They are simply just variables in a process to get money. Here is what I mean, without an audience there is no media source; there is no game, tv show, app without somebody to watch the game or download the app. The audience makes or breaks whatever that specific media source is because the larger the audience, or the more popularity, the source obtains the more it is able to attract the attention of advertisers. And that my dear friend, is where the money is. The one and only desire of these media outlets.

In the one hundred and sixteen page Sports Illustrated magazine on my desk, there are thirty two pages of advertisements. To make sure the source Sports Illustrated has the highest possible chance of reaching its peak financially the advertisements tend to appeal to the audience. Sports Illustrated, being a source with a male dominated audience, will have advertisements such as a picture of Kenny, age 26, a Rogaine foam user claiming Rogaine "changed my life" and "unlocked my full potential in work". Every model for the advertisements, excluding a select few, were in fact male. In the end it is all the same, the source attracts an audience, so it can attract advertisers, so money can be made. And the cycle repeats.