Tuesday, September 9, 2014

Listening to my favorite Pandora station in the morning on the way to school, driving to a from destinations, doing homework (which seems like an endless list nowadays), or if I am just hanging out with friends is something I tend to do on a daily basis. For 15 minutes I can enjoy the songs on my station of choice when all of a sudden a piercing voice comes out of nowhere trying to tell me to take online classes, or explaining the beautiful campus of UNH and how I must come visit and learn more about their "inavative academics." As I am sure UNH indeed has a beautiful campus and has much to offer academic wise, at this moment in time when I am attempting to enjoy my Coldplay Radio, or maybe even Summer Hits of the 2000s, I do not need to hear these advertisements that in this point in time mean absolutely nothing to me. Not only do these meaningless advertisements feel too frequent, they are also used as a punishment. Some nights my Pandora stations seem to play songs that I simply do not enjoy listening to, I decide to skip the song and move on to the next one. After a certain amount of skips you are punished by being burdened with an advertisement. You must listen to another advertisement, which serves no purpose to you, just because the songs being played on your station were not satisfying. 

Why would Pandora dissapointment their listeners with these unneeded 30 second advertisements? When the JC Penney ad tells me to "be you" I am not exactly touched, I am more annoyed that my focus on homework while my Goo Goo Dolls Radio is blasting has been interrupted with this pointless attempt to interest me in buying back to school clothes from JC Penney because their clothes can somehow help me "find myself", and be "unique." To answer your question, Pandora is supporting the advertisements. In our world today, everything seems to be about money. Whether it's making money or spending it, somehow this evil misconception for happiness manages to have an involvement in most aspects of our lives, including the popular online radio, Pandora. Pandora supports these advertisements through interrupting their listeners' music for 30 seconds with information that in all honestly no one really cares about. These advertisements use Pandora to get their product known and more popular, but these advertisements in no way help Pandora's popularity. To conclude, Pandora supports the advertisments much more than the advertisments support Pandora. In fact, Pandora could potentially be losing listeners due to these advertisments, but of course these advertisments mean money for Pandora, and during this day and age no one can ever seem to turn a check of "happiness" down for anything, even something they have put time and effort into.

1 comment:

  1. Yup, Sara, this is a source of frustration for me as well - thus the question. I'm surprised that you are not more disturbed by the ads for online college courses and UNH. You dismiss them as meaning "absolutely nothing" to you. Yet, you have clearly done something on your computer that indicates to the nameless, lifeless, digital gods of marketing that you will be looking at colleges soon. It is NOT a coincidence that you get those particular ads. I listen to Pandora all the time, and I have never heard those commercials. I get ads for restaurants and furniture stores. Not only have the Pandora advertisements interrupted your music, but they have also pried into your personal life!

    Anyway, there are several stylistic and technical issues that I want to point out to you. Your first sentence violates the rules of parallel structure. I'm not even sure what you mean. What does "academic wise" mean? Also, be careful how you use pronouns. At the end of your first paragraph, you are sharing your personal experiences with Pandora, and then you switch your narrative perspective and write "you are punished". If you are writing about yourself, you should write "I am punished." Finally, I think you meant "innovative academics." You might consider asking someone to proof read your posts. There is no shame in that. All writers need editors.

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