The digital era comes with a surplus of stimulation in the form of games, ‘social’ media and videos. Referring to the latter, I spent an embarrassing amount of my summer watching YouTube videos on meaningless jargon and other people’s opinions on matters that were of no concern to me. It was great empty fun, but for the advertising. Each video clicked came with a 30- to 60-second clip trying to sell me healthcare, online college degrees, and Dyson vacuum cleaners. Longer videos presented even larger amounts of tedious attempts to coerce me into buying their product, about three or four breaks during the entirety . Those who create videos and share them for free on the internet may feel the need for compensation, the only direct way of which is allowing companies to place pop-ups along the bottom of the screen, always ready to jump into the limelight when accidentally clicked. There is even the occasional YouTuber that plugs a product by offering a promotional discount through their video. Quite frankly, it's disheartening. We go on this website, this possibly educational and entertaining page, only to be barraged with seasonal Doritos flavors. 

This media, full of opinions and information, is carpeted by the driving force of corporations with money, and who are wanting more of it. Due to this influx of commercialism, it is reasonable to say that media outlets are fully supporting of advertising, even if it means to anger their users. Everywhere we go, we are attacked by the sight of an increasing number of billboards and posters promoting themselves, and they can be helpful, although the majority of the time they get passed without as much as a skimming glance. Unfortunately, if something is repeated or seen enough, these products will become familiar and seem safe, which is what most people will revert back to when they are faced with decisions, like choosing Cheerio's over the house brand. As a child, I listened to the radio every day on my way to soccer, and to this day can still recite the jingles for companies that I'm unsure of what they are even selling. This repetition and subconscious memory are what advertising companies hope for when their commercials play before you watch your daily dose of 'Best Vines Compilation' on Youtube.