This idea is absolutely ridiculous. No advertiser would want to promote themselves on something that's unpopular, and in order to make something popular, it has to be tailored to the desires of the consumer. I understand that the world we live in today is filled with ads, but so what? If one person sees five hundred advertisements per day, how many of them do they remember? Three? Six? It probably isn't many. Commercials, billboards and those little banners on websites are all completely disregarded as nothing but background noise. Because they are everywhere, nobody pays them any attention. That is why YouTube has the "Skip Ad" button on their videos. Nobody wants to watch a thirty second ad before a twenty second video. Advertisements are used simply as a way for the media to make money in order to support themselves.


           I watch BBC's Doctor Who every Saturday night, and out of the 60 minutes that the show is playing, 15 minutes are commercials. Seventy-two hours later, I remember hardly any of them. One for AT&T, another for some different BBC TV show, and I think there was a car commercial too. So, as an avid spectator, I have very little recollection of the ads that were showed to me during that hour. BBC makes Doctor Who so that the consumers love it. The show has been around for over fifty years, so clearly they know what the viewers want, and the station can provide it. Now when advertisers want to spread the word about their own product, they look for popular medias with slightly similar ideas. Advertisers want to appeal to the consumer, as does the media, so the advertiser will promote things that relate to the media. For example, Doctor Who is a family TV show about an alien who travels around space and time, so AT&T will want to promote their international family plan. Or Toyota will promote their all-terrain minivan. They try to promote things that may interest the viewers so that their product can actually benefit from the ads, but in most cases, it fails. Look at me, for example. As a 16 year old boy, do I have any need for a minivan? Or international roaming on my cellphone for my family of five? The answer is no. The advertiser failed in selling me their product, even though I love Doctor Who.


            Nobody likes ads. Consumers don't want them. Would anyone really prefer to watch Progressive and Comcast commercials for an hour, rather than going on an adventure in a blue telephone box through time and space with the Doctor? Sources of media need to have consumers before they have advertisers. That isn't to say they don't need advertisers at all because these sources of media still need the funding from the ads, but more importantly, the media needs to be desirable to potential advertisers. In order to do that, it has to be popular with the consumers. If the media is unable to juggle the two, then it will collapse and both advertiser and consumer will move on to a new source of entertainment.