Thursday, October 2, 2014




   Scantily dressed women dancing in sync; what's not to love about the Spice Girls' "Wannabe" music video? Sex sells, and the lustful intrigue of society in the 90s was no exception. This video appeals to the youths of the Spice Girls' audience and is meant to entertain and to sell both the song and the singing group. The song itself promotes friendship over any other intimate relationship and became a symbol of female empowerment immediately following it's release in 1996.

     The singers dance around rooms in the Midland Grand hotel in London, creating general chaos and harassing the elder patrons of the hotel. The concept of the video is to show the madness of the Spice Girls themselves, and to convey the message that all five of the performers are doing well as a group of friends and have no need for anyone else to make them happy. The Girls run around the hotel, causing a disturbance of general order and being reckless, and each individual's personality, as given to them by their 'Spice' name, is revealed: 'Sporty Spice' does a back handspring across a table in a sports bra and sweat pants, and 'Baby Spice' is dressed innocently in a white dress, albeit a short piece of clothing nonetheless.

   The patrons of the establishment are obviously distraught by the sudden and unannounced appearance of the girls, creating a juxtaposition between the singers and their audience and location in the video. Though the hotel is clearly a posh business filled with similarly posh older individuals, the singers are wearing casual and revealing clothing while dancing suggestively and playfully interacting with the observers. These girls bring the party with them and it follows the group everywhere it goes, ending with the boarding of a double-decker bus on the street outside of the aforementioned hotel.

   Though shot all in one take, the video accomplishes all that it set out to do; it is entertaining and quite memorable, and was obviously successful as it has sold over 7 million copies worldwide as of 1997.  The enlightened attitudes and actions of the girls rocketed the song and the group to fame, and will always be thought of when contemplating music that changed parts of the music industry for women.


2 comments:

  1. Oh boy. From NKOTB to the Spice Girls. Little pieces of my soul are dying. Fortunately, I am enjoying reading the commentary that you and your classmates are writing about the videos, because the videos themselves leave much to be desired. Anyway, this post is very good, by far your best of the year. Thank you. You write well, and your analysis is logical and well organized. I'm glad you incorporated just a bit of research about the video. This enhances your credibility.

    I do have one question about the analysis and one about the writing. First, you write, "The song itself promotes friendship over any other intimate relationship..." Although you write this, you never really prove this in your analysis. Where do you see this specifically in the video? Make sure that you line-up your evidence with your argument. Second, you write, "Though shot all in one take, the video accomplishes all that it set out to do." How does "[t]hough shot in one take" qualify the subsequent clause? This strikes me as a random way to introduce a sentence.

    Regardless, you do a nice job in this post.

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  2. The spice girls are my fave!!!!!!!!!!!!!!

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