In today’s world, when we think of a boy pop singer, we think of celebrities such as Justin Bieber, the Jonas Brothers, One Direction and many more. Back before the 1990s, these popular boys were still a trend. These boys have many things in common but the biggest correspondence is that they have one audience that their work is targeted to and that is teenage girls. Famous male artists have been around for forever, swooning young teenage girls with their unbelievable looks and stellar voices. In 1988, “The Right Stuff” by The New Kids on the Block was released and definitely got their fans excited. In this music video, the musicians’ goal was to entertain and to appeal to young teenagers. They accomplish this through showing a typical teenager’s life of freedom, risk taking, and interacting with girls. The five singers are Jordan Knight, Jonathan Knight, Joey McIntyre, Donnie Wahlberg and Danny Wood. They are riding a car without seat belts; impressing girls in the cemetery; and dancing in a random room.

A combination of blacks and whites ignites the music video. One boy recklessly jumps into his car like the crazy teenager that he is. The other four boys laugh and push the boy down as the beat continues. These are typical teenage mechanisms. Seconds later, the screen flashed to the boys consecutively performing identical dance moves. Dancing is very influential because it sends the listener the vibe of the song. Some dance moves they do include, sliding, flipping their hair, and swinging their legs. This emphasizes on the fact that they are good looking. As they drive along, none of them are wearing seat belts and most of them are standing up as they cross a bridge. Here the boys are being “bad boys” which girls love. This is where they connect to their audience because teenagers are curious and immature and tend to do risky stunts. At one point, the boys are playing hide –and-go-seek in the cemetery with the girls. This is an unusual setting for a music video especially since the song has nothing to do with death or a cemetery. The producers probably figured this represented a risky stunt to impress the girls.

The whole music video is talking about how a girl can be perfect in her own way. Many girls fall in love with singers solely on their looks but there are other girls who fall in love with the meaning of the song. In 1988 when this song was released, the girls loved the song because of the five gorgeous boys performing it, who were basically telling the girls that they are the right one for them. How could a girl not love hearing this from a famous boy group? Music videos are based on entertainment but they usually send a message as well. In this case, the goal was to encourage young teenage girls and give them a hope of finding love.