How often do you watch a TV show or movie and you notice that one of the actors or actresses have something that is popular in society like they are drinking a coke or have an iPhone? Well all these things that might seem coincidental are not. Most of these producers are purposely advertising these popular items to gain more fans for their own media. On one show that I have been watching for some time called Pretty Little Liars, I have noticed that towards the end of every show, a hashtag appears like a lightning bolt at the end of my TV. Not only do I see the twitter updates but also four other advertisements: certain brands of clothing, hairstyles, certain drinks and iPhone usage.

It has come to my attention that the producers of this TV show aren’t doing this accidentally. They know that their audience tends to be teenage girls. Teenagers are usually the age where kids start getting Twitter accounts. If your favorite show is using Twitter then you have to, too right? This is the thinking process of producers nowadays. At the end of every show, it will say something like “#teammona”. The hashtag is relevant to the episode since it uses the climax. Once it is broadcasted on the TV, one can go on twitter and see tweets about that episode. Also this leads to other twitter accounts such as the actresses and actors in the show. Twitter is a teenage media site that most people use so if this teenage show is promoting a teenage site then it will not only be advertising the show itself but the website as well.

Despite this big advertisement for twitter, the show also promotes small things like iPhone, hairstyles, clothing, and drinks. The four main girl characters tend to be drinking cokes which may seem harmless but it is in there for a small advertisement. Also the audience picks up on clothing and hairstyles of the characters. They realize that a lot of the clothing the characters are wearing is from stores they shop at. In Pretty Little Liars, on commercials between episodes or even in the show, they promote “TRESemmé” hair products. The people watching this show will try these products and try styling their hair like the characters from the show. The TV show is about four girls who are getting tortured by a mysterious character known as “A” who is sending the girls stalking texts. Now obviously every person in the show has an iPhone because almost everyone has an iPhone. It is the “hot” item in society today.

Small advertisements in these shows may seem like no big deal but what you may not be realizing is that these TV shows are purposely making these ads. They want to be increasing the rate of their fans and their main focus is not to entertain us.