Tuesday, September 9, 2014

The Hidden Answer

MONEY. That’s the true and hidden answer to that question.  Money makes the world go round.  Doesn't it?  Doesn't every single person need money to survive?  No one is ever given everything that they have; at least this is not likely.  Money is needed for clothes, food, transportation, water, and pleasure.  However, advertisers are the people who get them money.  This is why producers are merely concerned with maintaining advertisers. 

What, you don’t see the connection?  Here I’ll show you. They barely care about viewers.  Would you care how many people showed up if you got paid $100 to act in a play, no matter how many people came and watched the play?  I would only care if the people that came got me into another play where I could make more money.  It’s the same with producers.  They want to get more and more advertisers, who pay them money to advertise their product on the producers channel, movie, or website.  So the only thing about viewers that interests them is in this equation: More viewers equals more advertisers which equals MORE MONEY!!!  The common denominator here, the advertisers. 

Take Spotify for example.  I’ve been listening to Spotify for the last 20 minutes. I have heard 5 advertisements in that time.  And if every song is about 3 minutes long, that means there is almost one ad in between every song.  And every ad was different.  One was for Taco Bell, another for the NFL.  I even heard an ad about a company that doesn’t make me watch ads (Netflix).  And for every ad that plays, Spotify gets paid.  That’s what the producers and owners of Spotify want, more advertisers so they can get more money.

Lets also take Flappy Bird for example.  According to The Verge (a newspaper company), Dong Nguyen, the creator of Flappy Bird, made on average $50,000 every day on in-app adds.  At that point, Nguyen didn’t care how many people played his game; he just wanted the advertisers to keep paying him for their ads.

It all falls back to advertisers and money. Producers want money, so they want advertisers.  Us viewers don’t pay them anything, we just sit back, watch and enjoy.  Perhaps if the world weren’t so greedy, then it would be the viewers that mattered the most.  However, the world is greedy, and the viewers don’t matter. 

1 comment:

  1. Zack, I admire your confident tone and the evidence that you offer about Spotify and Flappy Bird. These examples were convincing - although you don't really know that Nguyen "just" cares about advertisers. You infer this. Technically, this is also fairly well written. I see few errors.

    That said, I think you make some poor rhetorical decisions in this post. I would advise against the direct address, "Here I'll show you." I would also advise against the capital letters and exclamation points. These often strike readers as a "force." Good writers should be able to advance articulate, convincing arguments without manipulating font and punctuation. When writers use exclamation points, they often come across as ranting and less concerned about quality writing and persuasion. I would say the same thing about your confident tone. Remember, there are always two sides to an argument. That you so boldly support one side of the debate hints that you are not familiar with the real issue.

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